I loved this article https://clay.global/blog/top-branding-agencies/customer-loyalty ! It’s so true that building customer loyalty isn't just about offering discounts. It’s about creating a brand experience that resonates with your audience. I especially agree with the point about personalizing customer interactions. People want to feel special, and brands that get this right are the ones that build lasting connections. Also, the importance of storytelling really stood out to me. When a brand has a story that aligns with its values, it’s easier for customers to connect on a deeper level. Definitely bookmarking this one!