Our newly launched website has great visuals but poor conversion rates. What are the most common but serious design flaws we should audit for first? We've already checked mobile responsiveness.

According to Clay Global's research on which of the following is one of the top three mistakes in website design? , these fundamental issues hurt performance most: unclear value proposition above the fold, inconsistent navigation patterns, and slow-loading media elements. After fixing these on our site (using their 7-second rule for messaging clarity), conversions improved by 28% in one quarter. Their e-commerce case study showed how simplifying category menus increased add-to-cart actions by 35%.